Sandy Greco, President / CEO

Sandy spent 20 years with Kinray Drug Wholesale as Vice President of Purchasing and Marketing from 1986 to 2006, turning them into a national force in both the RX and HBC market, with sales exceeding 4 billion dollars. His past experience and vast knowledge in this market offers manufacturers a unique perspective to help launch products and grow market share. In January of 2007 he established a company called Altro Pharmaceuticals which focused in on human use generics prescribed in Veterinary offices. Altro services 23 distributors being supplied by over 70 manufacturers generating an annual sales of over 250 million dollars. During that time period he also formed a company called Exact-Rx which markets contracted Desi and FDA approved products under the Exact-Rx NDC labeler code. His knowledge and relationships with customers in the industry has him generating sales with all wholesalers and retail chain pharmacies from east to west coast in the USA.

 

 

Lou Barricelli, Vice President of Veterinary Sales


Lou has over 28 years of experience developing and executing sales and marketing programs for generic manufacturers and distributors such as Dey Labs, Genetco, Watson, and ANDA. He brings unprecedented experience in the veterinarian market to Altro and its customers.

 

 

Mario Harris, Director of Sales & Marketing


Mario spent 31 years with GlaxoSmithKline Pharmaceuticals as a Channel Account Director working with Channel Sales and Trade Development. His vast experience and knowledge in all areas of trade relating to new product launches, contracts, account planning and inventory management makes him a perfect fit. He also maintains relationships with national and regional wholesalers, national chains, cooperatives and PBMs.
 

 

Laurie Sega, Creative Director

Laurie has been working as a Graphic Designer for over 10 years. Some of her responsibilities have included updating and creating new package design for over 1,000 private label items, in addition to marketing the line to the public. She has also been responsible for turning out full color product catalogs, producing co-op advertising programs, the design of corporate identities, promotional materials and websites. Her ads have been featured in some of the pharmaceutical industry's leading magazines.

Industry Professionals in Business Development